How to improve the pessanger journey to create higher pessenger satisfaction.
I did customer research by doing interviews and usability testing in the terminal with passengers waiting on their plane. I helped translate these findings in UX-concepts.
Suzuki is not the most expensive car brand, but it does deliver a lot of value for money. Our starting point for the redesign was therefore to avoid a cheap appearance and to enhance the experience. So that it better matches the expectations of the dealers, of Suzuki and of the Suzuki drivers.
Before and after of the redesign
An additional challenge: everything had to fit within the new house style. Also the parts for which there was no design yet. That required a completely different way of thinking. You don't start with a minimum viable product, like when you design a completely new functionality.
To ensure that sales opportunities were not missed, Suzuki decided to strengthen its digital presence. At a time when more and more cars are sold via the internet and a growing number of private individuals are considering a private lease car, Suzuki asked us to design a new sales funnel for buying a private lease Suzuki. Lab Digital created the checkout tool with my art direction.
Schemetic representation of the campaign funnel
Overview page. Here we show the cars that are available for lease and what the benefits of private lease with Suzuki are.
Campaign page focused on two cars that are available in Private Lease
Car model page where we show the customer the ins and outs of the car.
With the introduction of the new private lease funnel, the number of completed contact forms has doubled and the number of private lease contracts concluded online has grown by 265%!