When you travel, you usually have a destination in mind, but what if you didn't? Imagine setting out on a journey without a plan or itinerary. Any route, any destination, any airplane will do. For some, this might be an exciting prospect, but for many, the idea of traveling without a clear plan can be daunting. The result can be an unforgettable adventure, but the risk of disappointment is also very high. In the same way, creating a product roadmap without a clear plan can lead to missed opportunities, wasted resources, and unhappy stakeholders.

Apple changed the way the mail-app handles received mails. It becomes impossible for advertisers to see if emails are opened. This means a change in how you should use email marketing in the future.

A number of new privacy features where introduced in iOS15, which launched last September.

This is the second part in a series about personalized experiences. In the first article, I gave a brief introduction of the topic. This time, I’ll explain more in detail about how to “onboard” users in an online environment and why it matters to your organisation.

Originally published on the Edenspiekermann website

Today’s customers have higher expectations of brands than ever before. A good understanding of the customer’s needs is necessary to reach these expectations. But how can you gain an understanding of their needs when you are dealing with a highly divers group of people through a medium where you can’t speak to them physically?

This post was originally published on the Edenspiekermann website on 10th of July 2014