This is how you increase the return of investment and support for your roadmap.
When you go on a trip you usually know where you are going, but imagine not knowing? If you set out without a plan, any route and any airplane will do. For many people a strange thought, traveling without knowing what your destination is. The result can be an unforgettable vacation, but the risk of disappointment is also very high.
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After graduation I started working at Edenspiekermann. Working at a company with an excellent design history. Although I left Edenspiekermann in 2014 I recently found these unpublished notes about the things I learned during my time there. I learned a lot during my time at Edenspiekermann and thought that these notes could still be helpful for designers who are just starting out.
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This is the second part in a series about personalized experiences. In the first article, I gave a brief introduction of the topic. This time, I’ll explain more in detail about how to “onboard” users in an online environment and why it matters to your organisation.
Originally published on the Edenspiekermann website
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Today’s customers have higher expectations of brands than ever before. A good understanding of the customer’s needs is necessary to reach these expectations. But how can you gain an understanding of their needs when you are dealing with a highly divers group of people through a medium where you can’t speak to them physically?
This post was originally published on the Edenspiekermann website on 10th of July 2014
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