Hi,
I’m Sander. I design complex tools that people actually enjoy using.
For 15+ years I’ve designed digital products, with a focus on enterprise UX. I love untangling complex processes until they feel simple for the people who use them every day.
About me
My work sits where strategy meets product design. I work closely with leadership teams, product owners and engineers to align business goals with user goals, and turn them into tangible concepts, prototypes and working products.
- 1.
- 2.Concepts & prototypes
- 3.Working products
At Rabobank I’m responsible for the internal engineering platform, which helps 8,000 engineers deliver secure, standardised and compliant software. Before that I worked at agencies on more than 100 products, across industries like:
- Finance
- Healthcare
- Aviation
- Public sector
- Automotive
Work Experience
- RabobankShaping Nexa, the internal platform 8,000 engineers build on2022 - now
- Aviva SolutionsUX strategy for clients like Suzuki, NEVI and BNG Bank2016 - 2022
- EdenspiekermannUX design for clients like Schiphol, Elsevier and International Card Services2013 - 2016Fresh out of school. Imposter syndrome was real here.
- Step 2 MediaWhere it started: design for websites and digital products2011 - 2014
Education
- Hogeschool RotterdamCommunication & Multimedia DesignGraduated 2013
Writings
- Creating an Effective Roadmap: Balancing Short-term Wins and Long-term Goals
When you travel, you usually have a destination in mind, but what if you didn't? Imagine setting out on a journey without a plan or itinerary. Any route, any destination, any airplane will do. For some, this might be an exciting prospect, but for many, the idea of traveling without a clear plan can be daunting. The result can be an unforgettable adventure, but the risk of disappointment is also very high. In the same way, creating a product roadmap without a clear plan can lead to missed opportunities, wasted resources, and unhappy stakeholders.
- How Apple’s email privacy update will change email marketing
Apple changed the way the mail-app handles received mails. It becomes impossible for advertisers to see if emails are opened. This means a change in how you should use email marketing in the future. A number of new privacy features where introduced in iOS15, which launched last September.
- Things I learned at my first design gig at Edenspiekermann
After graduation I started working at Edenspiekermann. Working at a company with an excellent design history. Although I left Edenspiekermann in 2014 I recently found these unpublished notes about the things I learned during my time there. I learned a lot during my time at Edenspiekermann and thought that these notes could still be helpful for designers who are just starting out.
- The importance of “onboarding”
This is the second part in a series about personalized experiences. In the first article, I gave a brief introduction of the topic. This time, I’ll explain more in detail about how to “onboard” users in an online environment and why it matters to your organisation.
- Personalized experiences
Today’s customers have higher expectations of brands than ever before. A good understanding of the customer’s needs is necessary to reach these expectations. But how can you gain an understanding of their needs when you are dealing with a highly divers group of people through a medium where you can’t speak to them physically?